The History of "BUY NOTHING DAY"
It is celebrated on the Friday after American Thanksgiving (the day also infamously known as ‘Black Friday’).
And anyone who has ever seen what happens in North America during the Black Friday sales understands all too well why it was high time that we take a step back and look at ourselves, our behaviour, and contemplate the meaning of all of the Black Friday madness.
Soon after Buy Nothing Day was created, campaigns to have a similar day of reflection started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, and Norway.
More than 65 nations currently participate in it. Adbusters, a company responsible for the initial promotion of Ted Dave’s idea for Buy Nothing Day, states that the day “isn’t just about changing your habits for one day” but “about starting a lasting lifestyle commitment to consuming less and producing less waste.”
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